Paper: more than just pulp

In our new series of articles, we are focusing on a topic that is often underestimated despite its ubiquitous presence in our daily lives: the role of paper in terms of hygiene and cleanliness. From the indispensable toilet paper that no bathroom should be without, to the paper towels that find their place in kitchens and washrooms, to specially developed cleaning rolls that are used in industrial and commercial contexts.

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Paper: an indispensable part of our everyday lives

Paper is almost omnipresent in our daily lives. Even in times when digitalization is playing an increasingly important role in our everyday lives, it seems almost impossible to imagine a life without paper altogether. Paper products play a central role, particularly in the area of personal hygiene. For example, it seems unthinkable to have to do without toilet paper. Although there are alternatives in washrooms, products such as toilet paper and paper towels are so deeply ingrained in our everyday habits that life without them is practically beyond our imagination. It is only when we stand in front of an empty holder in the bathroom or try to reach for a paper towel in the kitchen and cannot find one that we realize the essential role that these hygiene products play in our everyday hygiene routine.

In this series of articles, we not only highlight the many uses and importance of paper products in our everyday hygiene routine, but also take a look at the innovative development and sustainable aspects associated with the production of these seemingly mundane products. The lion’s share of the paper we use for our everyday needs (apart from recycled paper) is made from virgin pulp.